I wrote this on Hatch — our internal version of Medium — on 13 March. The post is presented here with minimal edits. See Hatching Inside Medium for more context.
Names are important; they are more than just words, they shape and color the things they name.
— From the Journal of Xavier Desmond by George RR Martin
SWAT is our on-call and release team. It stands for Site Wellness, Availability, and Triage. While the three tenets are important, and the name is catchy and memorable, it is time to rebrand.
I posted this internally to Medium employees on February 13, 2015. See Hatching Inside Medium for more context.
Nobody who ever met David Carr will forget him. He was, in every sense, distinctive — an odd-looking fellow (one account nailed it — stork-like), with a gravelly voice, Keane-esque eyes behind thick spectacles, and just a little bit of hipster swagger. (Probably the only Times-person who could call you “brother,” and pull it off.) Just about everyone he met knew who he was, and he used that power for good — ignoring the fame part and exploiting the familiarity to get…