In 3 min read. More on Medium.
I wrote this on Hatch — our internal version of Medium — on 13 March. The post is presented here with minimal edits. See Hatching Inside Medium for more context.
Names are important; they are more than just words, they shape and color the things they name.
— From the Journal of Xavier Desmond by George RR Martin
SWAT is our on-call and release team. It stands for Site Wellness, Availability, and Triage. While the three tenets are important, and the name is catchy and memorable, it is time to rebrand.