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Your reactions to yesterday’s newsletter on AI-generated imagery

Obama’s comms advice, steady progress, and jealousy (Issue #305)

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3 min readApr 8, 2025

Yesterday, I shared a few perspectives from Medium writers on ChatGPT’s new image generation feature — particularly the Studio Ghibli trend — and received a record number of responses. Here are a few of the most thoughtful ones we’ve come across, from all of you…

The conversation veered from rejection to openness to cautious curiosity, and a few of you had questions (as do I) about how copyright law figures into all this. Does OpenAI own the copyright to Ghibli’s style? Does it need to?

I did some digging, and found an analysis by two business professors. Because LLMs don’t store whole images (i.e. entire frames of a Miyazaki film) but instead break those images down into component parts and are trained on the parts, it’s creating a new product: a “style,” i.e. a mathematical model of “Ghibli-ness,” that it can then apply to new imagery. There’s no legal precedent for protecting a “style,” only a specific expression of that style.

Basically, “you can’t copyright a music genre such as ‘ska’ or an art movement such as ‘impressionism.’” People coin “styles” and “movements,” but no one owns them — they only own specific artworks. This is essentially the conclusion a U.S. District Judge came to recently in a case involving record companies, who alleged that when Anthropic’s Claude (another popular chatbot) remixes their song lyrics it constitutes copyright infringement. But, as

explains, “if the system does not literally copy… there can be no infringement.”

Copyright law may have some catching up to do here, though. Illustrators are already suing AI generators for “collaging” their work, and AI is so good at generating “styles” based on artists’ work that it feels dangerously similar to copyright infringement (even if they’re not literally copying a specific artwork). Legal scholars, if you’re reading this, please weigh in — to me, it seems the law wasn’t designed for any of this, and things (copyright law-wise) will probably continue to get weird.

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