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The magic of a “two pizza” team

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2 min readApr 30, 2025

The first team I was part of at Medium was our “story matching and reader habits” team, responsible for (you guessed it…) matching stories with readers and helping them return to the app. We didn’t call it that. We affectionately named it “Matcha” because this was 2017 and matcha (the drink) was newly trendy. The acronym was a mashup of “matching” and “habits.” Our mascot was a smiling cup of green matcha.

The team was small — just seven of us: three engineers, one designer, one product manager, one data scientist, and me. We once had a pizza party in the office to celebrate, if I recall correctly, the launch of a new recommendations algorithm. I remember a backend engineer toasting with wine and making a speech (lol). We ordered two pizzas.

Looking back, I realize now that we were the perfect “two-pizza team” — a term Jeff Bezos coined in the early days of Amazon to mean, essentially, a lean, just-big-enough group to tackle a highly defined problem. For years, Bezos kept Amazon’s teams to just this size for efficiency’s sake.

In the Medium archive, software development expert

unpacks some of the social science behind the term. One organizational behavior expert, J. Richard Hackman, claims “The rule of thumb [in forming a team] is no double digits. Big teams usually end up wasting everybody’s time.” There’s also the Ringelmann Effect, named for a French architectural engineer who discovered that, as more people join a group, each team member ends up doing less, and “coordination costs” (all those “just following up!” emails) increase. There’s no magic number to foster good work, but “research converges around the idea that small, single-digit teams maximize cohesion, coordination, engagement, and productivity.”

All to say: If you consistently find yourself working most effectively in groups of 4–6, now you know why. (And if you’ve worked super well in a group much larger, I’m very curious to know how it was structured!)

Avoid “low effort, low impact” tasks. (

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