Quality 📈, clickbait 📉

Here at Medium, we’re creating a new model for digital publishing — one that’s based on story value, not ad value, and that’s predicated on the relationship between writer and reader. In ad-based publishing, the goal is to get readers to click and stay regardless of quality. That has led to the proliferation of something we’re all familiar with: clickbait. Clickbait works great in a system that’s designed to engage as many eyeballs as possible. That’s not our system.

On Medium, we believe you should stay for the story, the writer, the nuance, and the substance. This is how deeper…