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In 3 min read. More on Medium.

How to master one of the more powerful instruments in your publication toolkit

Today, we’re adding a new series of articles to The Story, highlighting features and tools on Medium that both readers and writers can use to get more out of their experience. Call this Episode One, which focuses on one of my personal favorite tools on the platform that, when deployed well, can be one of the more powerful tools for a publication owner.

Letters are stories that are emailed out to followers of a publication in addition to being posted and are an excellent way to grab the attention of your dedicated readers and bring them back to your publication…

At Medium, we are building a new kind of media product — one centered around conversation and reaction, one where audience engagement is not an afterthought, but something fundamentally new and participatory at its core. The benefits of writing on Medium — into a thriving network, being connected to many others — have always been a big part of what we’re all about. But we’ve been missing an important ingredient, which we’re adding today: continuity.

We’re very excited to announce the launch of a new feature for Publications. We’re calling it Letters. We think it’s valuable, especially in today’s world…

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