A more expressive Medium — starting with Medium

An introduction to our evolved brand identity

A little background

The foundation: the brand behind the branding

Why now?

Our creative partner: COLLINS

The updated brand identity: overview

Illustration style

Color

Logomark

The future: what’s next

SVP of Marketing and Content @Medium. Seeking to make the world a better and more thoughtful place, one story at a time. Previously @Netflix, @Disney, @HBO.